BRANDING & CREATIVE DIRECTION
The Only Caviar
In partnership with Aaron Paul and Diego Sabino, we built The Only around a singular idea: flavor as a wave. Hand-painted studies informed the visual identity for each caviar variety, supported by a refined logomark, crafted materials, and considered packaging architecture. From strategy to digital, we shaped the brand as a modern expression of caviar craft.
Client
The Only Caviar by Aaron Paul and Diego Sabino
Role
Brand Design and Creative Direction — strategy, identity, packaging, artwork commissioning and curation, digital design/UX, production oversight, and end-to-end creative direction across social, experiential, and retail integration.
Brief and Concept
It had to read from across a club and on the edge of a tin. We mapped each caviar’s taste, from first hit to peak to finish, and turned that into hand-painted waves, one per variety. The identity stays quiet: a clean wordmark, a modern serif for headlines, a tough, readable sans for specs. The result: what you see matches what you taste-credible in the kitchen, magnetic in the club, and calm online.
Client
The Only Caviar
Year
01/06/2024
A new environment for Caviar
Caviar has always been seen as exclusive — but today, it’s becoming something bigger: a cultural moment. With The Only, the goal was to reframe caviar as something that inspires, excites, and invites people into the experience.
I designed a brand world that feels bold and modern, placing caviar in unexpected contexts and channels that spark curiosity. The identity is minimal yet expressive, letting the product shine while creating an emotional connection. The result is a caviar brand that feels aspirational, motivating people to celebrate more, share more, and see caviar as part of life’s best moments — not just special occasions.
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