Recent Projects

THE SWEAT

  • VistaJet - The Sleep Program

    Redefining how rest is experienced in flight. From concept to photoshoot, film, digital storytelling, and bespoke onboard products, the campaign highlighted science-backed design and rituals that turn travel into restorative sleep.

  • Brother's Bond

    Born from the friendship of Ian Somerhalder and Paul Wesley, Brother’s Bond was reimagined with a refined identity and packaging design that let the spirit, and the story, shine through.

  • VistaJet - Wellness

    A first-of-its-kind program redefining wellbeing in flight. I led the creative direction across film, digital, onboard rituals, and products — crafting a seamless experience that connects pre-flight preparation, in-flight restoration, and post-flight renewal.

  • The Only Caviar

    Aaron Paul and Diego Sabino’s vision for caviar reborn, with a brand world that reframes tradition in a modern, cultural context.

  • VistaJet - Corporate Campaign

    A bold reimagination of how private aviation speaks to business. I led the creative direction of this project, collaborating with illustrators Edward Tuckell and Magali Garcia to craft a campaign that replaced predictable corporate footage with a dynamic, illustrated world.