Recent Projects
THE SWEAT
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VistaJet - The Sleep Program
Redefining how rest is experienced in flight. From concept to photoshoot, film, digital storytelling, and bespoke onboard products, the campaign highlighted science-backed design and rituals that turn travel into restorative sleep.
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Brother's Bond
Born from the friendship of Ian Somerhalder and Paul Wesley, Brother’s Bond was reimagined with a refined identity and packaging design that let the spirit, and the story, shine through.
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VistaJet - Wellness
A first-of-its-kind program redefining wellbeing in flight. I led the creative direction across film, digital, onboard rituals, and products — crafting a seamless experience that connects pre-flight preparation, in-flight restoration, and post-flight renewal.
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The Only Caviar
Aaron Paul and Diego Sabino’s vision for caviar reborn, with a brand world that reframes tradition in a modern, cultural context.
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VistaJet - Corporate Campaign
A bold reimagination of how private aviation speaks to business. I led the creative direction of this project, collaborating with illustrators Edward Tuckell and Magali Garcia to craft a campaign that replaced predictable corporate footage with a dynamic, illustrated world.