CREATIVE DIRECTION
VistaJet - Corporates Campaign
VistaJet Corporate Campaign — a new way of speaking to the business world. I led the creative direction for an animated film in collaboration with Magali Garcia and Edward Tuckwell, reimagining how corporate private aviation is portrayed.
Instead of the predictable image of a suit-and-tie executive, we built a story around trust — a quiet assurance that VistaJet is the partner who always has your back. Through illustration, movement, and a warmer visual narrative, we shifted the perspective from transactional travel to a relationship built on reliability and care.
Illustrations
Edward Tuckwell
Animation
Magali Garcia
Sound Design
Bruma Sounds
Client
VistaJet
Year
01/08/2025
Brief and Concept
The brief was to speak to corporate travelers in a category that often defaults to the same visual language — boardrooms, handshakes, and older executives in tailored suits. VistaJet wanted something different: a message that could cut through the noise and resonate with a new generation of decision-makers.
The concept shifted the story from status to trust. Rather than reinforcing stereotypes, we built a narrative that shows how VistaJet quietly supports every step of a business journey. Through illustration and animation — a departure from traditional corporate aviation advertising — we created a world where reliability, clarity, and calm guide the traveller. A campaign designed not to impress, but to reassure.
Role
Creative Direction - defining the creative vision and leading the illustrated film, digital advertising rollout, and social storytelling; steering illustration, motion, and design decisions to create a consistent narrative across every touchpoint.
Year
01/09/2025
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Brother's Bond
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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The Only Caviar - by Aaron Paul
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
