CREATIVE DIRECTION
VistaJet - Wellness
The industry’s first 360° wellness program, rethinking the journey before, during, and after flight. I led the creative direction from concept to final execution across film, digital, onboard rituals and products, building a narrative that pairs pre-flight nutrition consults and tailored menus with in-flight relaxation and jet-lag tech, then extends into post-flight guides and Private World retreats across four continents.
Photo
Perry Graham
Video
Wonderhatch
Client
VistaJet
Year
01/09/2023
Brief and Concept
The brief was to move beyond comfort — to redefine what wellbeing means in the context of private travel.
We wanted to shift the focus from simple relaxation to complete restoration — from the calm found on board to the renewal discovered on arrival.
VistaJet Wellness connects the journey with the destination, offering curated experiences, nutrition, and rituals designed to restore balance at every stage of travel. Through soft visuals, mindful gestures, and a tone rooted in serenity, the campaign invites travelers to see flying not as a pause between places, but as part of their wellbeing journey itself.
Client
VistaJet
Role
Creative Director — strategy, identity, curation, digital design/UX, production oversight, and end-to-end creative direction across social and advertisement.
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