Creative Direction
Brand Design
I am a Creative Director shaping brands in luxury, lifestyle, private aviation, and fashion — working with names like VistaJet, Karl Lagerfeld, and celebrity-founded labels.
SELECTED WORKS
CREATIVE DIRECTION | CAMPAIGN
VistaJet - The Sleep Program
Redefining how rest is experienced in flight. From concept to photoshoot, film, digital storytelling, and bespoke onboard products, the campaign highlighted science-backed design and rituals that turn travel into restorative sleep.
BRAND REDESIGN
Brother’s Bond
Born from the friendship of Ian Somerhalder and Paul Wesley, Brother’s Bond was reimagined with a refined identity and packaging design that let the spirit, and the story, shine through.
BRANDING | CREATIVE DIRECTION
The Only Caviar
Aaron Paul and Diego Sabino’s vision for caviar reborn, with a brand world that reframes tradition in a modern, cultural context.
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